Mark Parker, el CEO más creativo del mundo

El gran visir de Nike, encargado de llevar a la marca de zapatillas más amada del mundo a una era de arte, compromiso ecológico y grandes proyectos, recibió el título de la revista Fast Company en una nota increíble.

Uno piensa en un CEO, un Chief Executive Officer de una corporación, como un hombre sin cabello y con intenciones dudosa o decisiones más dudosas todavía. Y usualmente, los CEO salen a la luz después de algún escándalo horrible o algo así. No es el caso de Mark Parker, que se encargó de llevar a Nike a una era interesantísima de colaboraciones con artistas como la grandiosa muestra Stages, que unió a pesados como Ed Ruscha, Richard Prince y Tom Sachs, acciones benéficas para fundaciones como Livestrong, que es la lucha del ciclista Lance Armstrong contra el cáncer, y compromiso global con el medio ambiente afirmado para una ganancia de 19 mil millones de dólares proyectada para el fin de este 2010. Y la entrevista para Fast Company (piensen en una Forbes pero con más onda, la revista definitiva sobre el mundo corporativo y el business universal), es un acceso privilegiado al despacho y la mente del hombre que diseñó clásicos como las Air Pegasus y la tecnología de la cámara de aire visible, en su hábitat lleno de toys, bosquejos, obras de arte, memorabilia Nike como las botas que usó Michael Keaton en «Batman» de 1989, y el mantra de su abuela: «Sé una esponja, la curiosidad es la vida misma.»

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