Nike Sportswear: Brazil Black Pack

¿Amarillo? Ahora es negro y más ecológico que nunca. O mais grande do mundo en monocromo.

Poliester reciclado es la clave. Y viene de botellas de gaseosa, aunque no lo crean. Unas ocho pueden compo una casaca. Por primera vez en la historia, los equipos mundialistas de Nike (Brasil, Corea, Holanda, Estados Unidos, Portugal, Australia, Nueva Zelanda y Eslovenia) saldrán a la cancha en Sudáfrica con los outfits más eco-friendly en la historia del fútbol, un avance de conciencia Nike producto del empuje de su CEO, Mark Parker, determinado hace mucho tiempo a adaptar su producción a necesidades actuales y planetarias. Además, miren cómo queda. Brasil, desde la era Pelé o mucho antes, levantó copa y dio vueltas olímpicas con su amarelho característico, un tono vibrante y sinónimo de fútbol campeón y cultura futbolística también. En negro se ve decididamente más rudo. Y el triunfo en esto, de vuelta al punto, es el reciclaje masivo: 254 toneladas de desperdicios, 13 millones de botellas que podrían cubrir 29 canchas o formar una fila de 3 mil kilómetros. Shorts, chaquetas, casacas y más magia do Brasil como sólo Nike Sportswear podía pensarla. Y en negro, para colmo.


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