Nike (RED): Rio y Sao Paulo

Los cordones creados por Bono que luchan contra el HIV en Africa excitan la creatividad de las mejores mentes en Brasil. Lace up, save lives!

“Lace Up. Save Lives”: esa es la idea. Bono de U2 es el ideólogo y portavoz de esta cruzada para crear conciencia y recaudar fondos para luchar contra el HIV en Africa (un problema que si no te importa debería importarte) con estos cordones muy, muy versátiles. No son para sneakers y nada más. Usalos como se te ocurran. Nike Brasil hizo su selección de la nueva crème de Rio de Janeiro y Sao Paulo: artistas street, bloggers, músicos, diseñadores, atletas y leyendas vivas que son la pura cultura de Brasil en Rio y Sao Paulo, sus ciudades principales. Nada mal para saber quién es quién.

FOTOS: Caroline Bittencourt


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